The Asher Lane Story

Confidence + Elegance

Our Vision

To provide high quality unique elegant dresses that are comfortable and affordable to our customers. Our hope is to expand our brand and employ women that are facing struggles and trying to get on their feet. You Are Enough! Is what we hope to instill in each employee to build confidence.


Our Mission

We pray that everyone here's our story is reminded that no matter where they came from, or where they are going, they are enough. In the book of Hebrews, Asher means ‘blessed or happy’ and that is exactly how we hope everyone feels wearing our dresses!

A word from

Our Founder

I started the company, The Asher Lane, to inspire, uplift and boost women’s confidence. My goal is to bring quality, stylish dresses for any occasion straight to their home. 

Having a blended family of 4 young adults and our first grand baby, my days are fueled with Jesus and coffee!! Being the mom of the bride made me realize the importance of the construction of special occasion dresses. Simple additions such as the built-in bra feature, having high quality fabric at affordable pricing were very important. I have been in the boutique business for 6 years and love helping others and seeing them feel beautiful in our clothes.

~ Melody Hammet

The Asher Lane

Meet the Team

I joined Asher Lane because I loved Melody’s vision. Not only is this company about providing great quality dresses, but also about giving back and helping others. 

Customer service is my number one priority. Having three girls myself, I have seen a few bridesmaid dresses in my time. I want to make sure you have a great experience and feel great in the dress you purchase. I am here to assist you with virtual appointments and any needs that you have. I look forward to working with you." 

~ Tonya Horton | Operations Manager

Ready to Get Started?

If you want to get in touch and start the process of finding your perfect fit, click the button below and fill out a few details for us so we can find a uniquely elegant dress for you!

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