The Asher Lane Story

Your Dream Dress Awaits

Our Story

Welcome to Asher Lane Bridal Shop – Your Unique Bridal Shop in Northeast Texas, just a short drive from Dallas, TX! For the past two years, The Asher Lane has been exclusively designing and crafting bridesmaid dresses and bridal party dresses with built-in bras online. Now, we're turning our dream into reality by opening a storefront and expanding our selection to include wedding dresses from various renowned designers. 

To ensure that you receive personalized service and the attention you deserve, we will be by appointment only. You can reach out to us by phone at 903.227.8501 or conveniently request an appointment online. 

In the Book of Hebrews, the name Asher symbolizes 'blessed' or 'happy,' and that's precisely the sentiment we aspire to instill in every bride who walks through our doors. We are proud to be a woman-owned and operated establishment, dedicated to making your bridal experience truly special.


Our Founder

Melody Hammett, the founder of The Asher Lane Bridal Shop in Bonham, TX, with over 10 years of experience in retail and 2.5 years of designing built-in bra bridesmaid dresses and bride-to-be party dresses exclusively. She is currently expanding the shop's selection to include wedding dresses from other designers. Despite initially starting in a temporary location, Melody's shop is on track to open in its permanent home in January 2024, offering brides a fun shopping experience. 

Furthermore, Melody serves as the co-owner of Miss to Mrs Bridal Magazine, a valuable resource for brides and the wedding community, highlighting her commitment to improving the wedding planning process. Melody's journey stands as a testament to her unwavering dedication to assisting brides in finding their dream dresses and ensuring that their special day becomes truly unforgettable.

Melody Hammett

The Asher Lane

Meet the Team

I became a part of Asher Lane because I was deeply inspired by Melody's vision. This company doesn't just focus on delivering exceptional quality wedding gowns but also strives to give back and support others in the wedding industry.

Customer service holds the utmost importance for me. As a mother of three girls, I've had my fair share of experiences with wedding fashion. My goal is to ensure you have an outstanding experience and feel truly stunning in the dress you choose.

I am here to provide you with personalized appointments and assist with all your needs. I eagerly anticipate the opportunity to meet you in our new bridal shop, where we help you find your dream dress.

~ Tonya | Customer Service