The Asher Lane Story


Our Vision

In the book of Hebrews, Asher means ‘blessed or happy’ and that is exactly what we hope your girls feel when they wear our dresses! Our vision is to design and craft elegant and timeless bridesmaid dresses that help women feel comfortable and confident.


Our Mission

The Asher Lane is a women-owned and operated business. We design timeless and elegant bridesmaid dress that serve women of all body types. We use luxe fabric, incorporate unique features, and have dresses in stock that are ready to ship from Texas.


Our Founder

I started the company, The Asher Lane, to inspire, uplift and boost women’s confidence. My goal is to bring quality, stylish dresses for any occasion straight to your home. 

Having a blended family of 4 young adults and our first grand baby, my days are fueled with Jesus and coffee!! Being the mom of the bride made me realize the importance of the construction of special occasion dresses. Simple additions such as the built-in bra feature, having high quality fabric at affordable price quickly became very important. I have been in the boutique business for 6 years and love helping others and seeing them feel beautiful in our clothes.

~ Melody Hammet

The Asher Lane

Meet the Team

I joined Asher Lane because I loved Melody’s vision. Not only is this company about providing great quality dresses, but also about giving back and helping others. 

Customer service is my number one priority. Having three girls myself, I have seen a few bridesmaid dresses in my time. I want to make sure you have a great experience and feel great in the dress you purchase. I am here to assist you with virtual appointments and any needs that you have. I look forward to working with you.

~ Tonya Horton | Operations Manager

Ready to Get Started?

If you want to get in touch and start the process of finding your perfect fit, click the button below and fill out a few details for us so we can find a uniquely elegant dress for you!

Get Started